The January 2010 issue of JCK Magazine is dedicated to "romance". Senior Editor Jennifer Heebner selected heart-motif and message jewelry for her "Sweethearts" piece and we are thrilled that our own Love Links Peace Necklace was featured! This got me thinking about how the collection originated...
It's funny, I never considered myself a heart person, yet I could see the appeal of this emotional symbol. One of my most requested designs has always been the guardian angel necklace. Based on the angels success, a friend suggested I design an entire collection of hearts. After much discussion and thought I determined that there were two reasons people felt a connection to these pieces. First, the angel is symbolic of guardianship and is a talisman or amulet to many. Second, the guardian angel is customizable. Inscribing your children's names or anniversary date seems to intensify the emotional connection to any talisman.

If I was going to design anything else with a heart it had to be more than just the traditional shape, but what? I began by reflecting on my logo and the use of serpents to represent the J's of my name. I chose to use a serpent because they are one of the oldest and most widespread mythological symbols representing potent guardians of temples and other sacred spaces. As a result, they are natural guardians of treasures, or better yet, one's heart? The "Love, Serpent" became the second of what would be 5 designs in the Love Links collection.
After completing the "Love, Serpent" I began researching other iconic symbols and experimenting with fusing them into the shape of a heart. Shortly thereafter came the peace, cross, and letter designs.
To keep each heart customizable I added a logo "tag" in the shape of an oval and placed it in the front so it would show when being worn. The back of the logo tag can be inscribed and customized. Now, what do I call these 5 heart designs? I chose Love Links because I believe that Love is what links us together as a human race. Like a laugh, love is viral. When you are loved you tend to love more. Sometimes knowing someone loves you makes all the difference between giving up and pushing through.
The design of these hearts was culminating in the spring of 2009, when many were suffering the effects of this recession. When a friend's problems are impossible for you to solve, sometimes the most helpful thing you can do it to simply....love. Let them know you care and that you are there to support them in any way you can.
To launch the Love Links collection we decided to give away 10 guardian angel necklaces to special women who needed to know they had the love and support of their friends. In May we began accepting recommendations for recipients. The letters poured it. The stories made me cry. Choosing just 10 became impossible. In the hopes that those who receive these guardian angels would, in turn, "forward their love" to another creating a string of events that would build support and affection, we decided to make angels for each and every nominee.
In the end, it was I that felt blessed by the experience. Hearing from those who received the angels, how much they meant and that they were received in their darkest hour, made it all worth while. In the end, I suppose I'm rethinking my stance on hearts. I still don't think I'm the type to wear hearts on my sleeve, but if the hearts are made of serpents, maybe I could let that slide.
peace,
JJ