In 2005 my father (age 55 at the time) was diagnosed with early onset Alzheimer’s disease. A PhD and academic his whole life, the diagnosis was crushing. Over the next few years I often remembered the things he taught me. (How to change the oil in my car, how to ride a motorcycle, etc.) There was one phrase that we would repeat from time to time, “Illigitimus non carborundum”. I would ask what it meant and he would say, “look it up!”. Well, it took me 30 years, but eventually I did look it up. The phrase translates to “don’t let the bastards grind you down.” Now as he fights a cruel disease everyday I find the phrase particularly meaningful. I wanted to carry this reminder with me at all times, and as a result, the Latin Lovers collection was born. I have had many people request phrases of personal inspiration or special meaning. I am hopeful that these bracelets might serve a greater purpose by reminding us of what is really important in our lives. Peace.